| Dansk: | Kommunikationsstrategi |
| Deutsch: | Kommunikative Strategie |
| Franais: | Stratgie Marketing |
| Italiano: | Strategia di Comunicazione |
| Nederlands: | Communicatie Strategie |
| Norsk: | Kommunikasjonsstrategi |
| Svenska: | Kommunikativ Strategi |
The Communicative Strategy is created at the strategic level, common for all the client's projects (hence, a Communicative Strategy is created primarily for strategic clients). It describes the client's communicative situation and strategy. The communicative strategy should of course support the business strategy.
The client's marketing department approves or develops the Communicative Strategy.
