| Dansk: | Kreativ Briefing |
| Deutsch: | Kommunikativer Entwurf |
| Franais: | Brief Créatif |
| Italiano: | Sintesi della Strategia di Comunicazione |
| Nederlands: | Tone of Voice |
| Norsk: | Kommunikativt Dokument |
| Svenska: | Kommunikativ Brief |
The Communicative Brief contains the communicative input to the project and is often derived from the client's communicative strategy. It includes such things as a description of the target group, the desired communicative message and the client's desired profile.
The Communicative Brief, Technical Brief and Client Description can be described in the same document to help all project members to understand the most basic input to the project.
The Client Project Team approves the Communicative Brief.
