Workflow Name | Translations | ![]() |
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Concept Development |
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Keywords | ||||||||||||||||
Target Group, Message, Profile, Communicative Brief, Communicative Concept | ||||||||||||||||
Description | ||||||||||||||||
Concept Development means capturing the projects communicative parameters target group, message, profile, competition, advantages, etc. (Communicative Brief) and developing a communicative concept around that how do we pass the message to the target group? This workflow has its focus during the Elaboration phase. |