During Definition, we perform a more detailed analysis of the current situation with respect to the project mission. We analyze the communicative situation (target group, message, profile, etc.), the client's organizational situation and the current technical situation (server and client environment, legacy systems, future plans, etc). The deliverables from Definition drive the development of the communicative concept, guide the choices in technical platforms and guide the launch planning.

During Definition, the workflows Concept Development and Requirements start the project process.